Fast & Fearless
3M™ Print Wrap Film IJ280
3M revved up its product offerings by introducing IJ280 to the Print Wrap Film portfolio. This high-performance film accelerates the installation process with easier repositionability, improved conformability, and less heat needed for a clean and smooth finish. With less time spent in the "pit lane," shops can focus on growing their business while delivering podium worthy results.
Challenge
Develop and execute multiple sub-campaigns for IJ280 that ladder up to the overarching Fast & Fearless parent-campaign. Conceptualize ideas that resonate with 3M's core customer base and emphasize the product benefits in a unique and exciting way, unlike anything currently seen.
ROLE
Design Director
Creative Director
Director
Producer
SERVICES
Creative Direction
Brand Strategy
Brand Identity
Photo & Video Direction
TEAM
3M
Gravity Global
Dynamic Photowerks
Jamey Price Photography
Fueling Success at Full Throttle
Wrap fast. Wrap fearlessly.
3M™ Print Wrap Film IJ280 gives installers the confidence to wrap at full throttle, without worrying about the twists and turns that come with large fleet programs.
This sub-campaign needed to communicate that message very literally, because the clock is always ticking. Every installer is pushing for their PB time while every shop owner is making sure they can produce a winning team that delivers results.
Wrap fast. Wrap fearlessly.
WFWF Testimonial
Every second counts.
3M™ Print Wrap Film IJ280 isn't just for fleet vehicles, it has the ability to win gold with its improved speed as well as color vibrancy.
This sub-campaign focuses on these two product benefits delivering an unrivaled print quality in record time. 3M knows a great reputation starts with unparalleled results.
Sticky Fingers
3M changes gears by focusing its attention on the industry icons that helped revolutionize motorsports and graphics.
This short docu-series style sub-campaign puts John "Sticky" Meehan, owner of Stick Fingers Design, in the drivers seat. He takes us on a journey filled with triumph and tragedy of his experience in the industry.
