Goodbye Grease
Scotch-Brite™ Professional
Scotch-Brite™ Professional is a brand consisting of numerous industrial cleaning products such as sponges, wipes, and degreasers, used in restaurants around the world. Its mission is to make cleaning more efficient, safe, and productive on tough to clean surfaces.
Challenge
Scotch-Brite™ Professional is a recognized and trusted brand within the cleaning industry. Several knockoff products have surfaced trying to replicate the look (green and yellow sponges) and quality, confusing customers throughout the purchasing experience and harming the Scotch-Brite™ brand reputation. Customers have a difficult time discerning these knockoffs from the real deal.
ROLE
Creative Director
Brand Designer
Director
Producer
SERVICES
Brand Strategy
Brand Identity
Photo & Video Direction
Packaging
XD
TEAM
3M
Golden Peaks Production
Dynamic Photowerks
Action
Develop a new brand strategy and identity that distinguishes itself from the knockoff brands creating a better retail shelf presence and more effective first point of interaction for the customer. This includes using bold floods of color, improved product information hierarchy, unique product and packaging shapes, and on-point messaging.
Compliment that with with a mix of engaging digital and printed content that specifically targets the new demographic driving results for the business. All of which reinforce trust in the brand.
Brand Strategy & Identity Guidelines
Scotch-Brite™ Professional Testimonial
Upgrade Your Scrubber
Results
01
Higher customer satisfaction within the purchasing experience, based on post activation surveys.
02
Exceeded sales growth goal following new brand rollout across commercial cleaning stores.
03
Improved global activation and scalability giving area marketers the assets and strategy to succeed.
