Show Your Bold
3M™ Personal Auto
3M understands that the power held by a trusted brand is unmatched. 3M™ Personal Auto has an opportunity to tell a bigger story, to speak more holistically about their products while reaching their customers on a more emotional level. They push past accepted conventions to find new ways to convey how those products create positive impressions and unparalleled experience. All while delivering the exceptional performance, style and service customers expect from 3M.
Challenge
With a portfolio consisting of multiple products, services, and experiences, as well as multiple customer personas, it became increasingly important to create and maintain a consistent brand strategy and visual identity across all customer touch points. With each segment being managed by different teams, a lack of customer engagement, and a subpar brand experience, the portfolio struggled to grow and meet business expectations.
ROLE
Creative Director
Brand Designer
Director
Producer
XD
SERVICES
Brand Strategy
Brand Identity
Photo & Video Direction
Copywriting
UX/UI
TEAM
3M
Golden Peaks Production
Dynamic Photowerks
MorseKode
Action
Bring all products, services, and experiences under one umbrella called 3M™ Personal Auto. Research the competitive landscape and engage with ALL stakeholders to uncover key insights that will influence the overall direction. Develop a set of global Brand Strategy and Identity Guidelines based on these learnings starting with the core assets and expanding to more focused campaigns. Turn these into meaningful and authentic experiences for the both B2B and B2C customers.
Results
01
Improved customer loyalty and engagement across all touch points directly contributing to record growth.
02
Conceptualized and executed compelling campaigns that resulted in 12%-66% sales growth for a $252M+ portfolio.
03
Enabled stakeholders to collaborate globally, empowering them to tell brand stories that customers love.
Brand Strategy & Identity Guidelines
